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Husqvarna Viking Sewing Machines


Most of us know the name Singer but few are aware of his amazing life story, his rags to riches journey from a little runaway to one of the richest men of his age. The story of Isaac Merritt Singer will blow your mind, his wives and lovers his castles and palaces all built on the back of one of the greatest inventions of the 19th century. For the first time the most complete story of a forgotten giant is brought to you by Alex Askaroff.



Alex Askaroff grew up in the sewing industry and has spent a lifetime studying and writing about his craft. For decades he has assisted and consulted with novels, programs and films, from the BBC The Repair Shop to The Great British Sewing Bee, The Singer Story, Made in Clydebank, to How The Victorians Built Britain with Michael Buerk and more. His expertise in the sewing field has helped countless enthusiasts and collectors, giving interviews and writing numerous articles for magazines and publications worldwide. Alex Askaroff has had Nine No1 New Releases on Amazon.


 Husqvarna Sewing Machines

The Husqvarna Sewing Machine Company
'Makers to the Crown'


Husqvarna have made some of the world’s finest sewing machines. Isolated in rural Sweden their brilliant designers came up with innovative ideas that blew away traditional engineering to create amazing sewing machines. Here for the first time is how this extraordinary company grew from a late medieval weapons maker for the Swedish Crown into a household name. It is an extraordinary tale.

Alex Askaroff has had Nine No1 New Releases on Amazon!





Want to learn about Isaac Singer the greatest name in sewing history! Download it now.

Books by Alex Askaroff

One of the best tales I've read in years. Now the kids won't go to bed without it! J  Stockwell USA


 For more information just mail me anytime: alexsussex@aol.com

News Flash! Alex's books are now all available to download or buy as paperback on Amazon worldwide.

       "This may just be the best book I've ever read."
 J Vincent Horam


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Husqvarna North Star circa 1874

See Alex Askaroff on Youtube talking about Husqvarna sewing machines