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Alex has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors. He has written extensively for trade magazines, radio, television, books and publications world wide.
Most of us know the name Singer but few are aware of
his amazing life story, his rags to riches journey from a little runaway
to one of the richest men of his age. The story of Isaac Merritt Singer
will blow your mind, his wives and lovers his castles and palaces all
built on the back of one of the greatest inventions of the 19th century.
For the first time the most complete story of a forgotten giant is
brought to you by Alex Askaroff. See Alex Askaroff on Youtube with the Bernina toy sewing machine http://www.youtube.com/watch?v=8-NVWFkm0sA&list=UL
In 1893 Bernina Sewing Machines were born in Steckborn Switzerland when Karl Friedrich Gegauf (A German from the Black Forest who became a Swiss national) patented his first hemstitch sewing machine. This was the start of Bernina and the fabulous rage of sewing machines that continue to this day. The name Bernina comes from 'Piz Bernina' one of the most beautiful summits on the eastern range of mountains in the Swiss Alps.
In 1938 Bernina brought out its first zig-zag machine.
Everybody is familiar with the usual Bernina machines so I thought I would give you a picture of a very rare and unusual Toy Bernina from the 1950's. I also have a YouTube clip on it. This link is above.
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There is so much on Bernina already on the internet that I thought I would add this simple and funny story. True story, how to lose your new Bernina! I once met a very upset customer that phoned to me to fix her old sewing machine. She had bought a brand new Bernina and was going to throw her old banger away. But some things do not work out quite as planned, especially if you have a thick hubby! She had mentioned to her husband that on his next visit to the council tip to chuck the old sewing machine away. When she went to use her new Bernina she could not find it. She did find her old banger. She asked her husband where her new pride and joy was, he sheepishly told her that he had done what she asked and mistakenly taken it to the council tip with all the other rubbish! She phoned the council tip but it was long gone. They did not talk for a month! Mind you her old Singer came up well...
Bernina have earned an enviable world-wide reputation for quality, even the toy above is a little beauty. Main Sewalot Index: Index Bernina Industrial circa 1940
Most of us know the name Singer but few are aware of
his amazing life story, his rags to riches journey from a little runaway
to one of the richest men of his age. The story of Isaac Merritt Singer
will blow your mind, his wives and lovers his castles and palaces all
built on the back of one of the greatest inventions of the 19th century.
For the first time the most complete story of a forgotten giant is
brought to you by Alex Askaroff. |
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, Dear Sir,
Philip Malta
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