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By Alex I Askaroff 


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Most of us know the name Singer but few are aware of his amazing life story, his rags to riches journey from a little runaway to one of the richest men of his age. The story of Isaac Merritt Singer will blow your mind, his wives and lovers his castles and palaces all built on the back of one of the greatest inventions of the 19th century. For the first time the most complete story of a forgotten giant is brought to you by Alex Askaroff


 Alex I Askaroff




Alex has spent a lifetime in the sewing industry and is considered one of the foremost experts of pioneering machines and their inventors. He has written extensively for trade magazines, radio, television, books and publications worldwide.


Over the last few decades Alex has been painstakingly building this website to encourage enthusiasts around around the Globe.


 Books by Alex Askaroff

Necchi Sewing Machines



The Necchi 15 circa 1925

One of the first pre war Necchi models circa 1925. Based on the Singer model 15 the Necchi sold well all over Italy before slowly being exported world-wide.

The company started in Pavia, Italy at the end of The First World War in 1919 when Vittorio Necchi returned home from the war. Not sure what to do with the old family foundry he was inspired by his wife asking him for a sewing machine. The idea stuck and the foundry was altered to cast the first iron machines. Initially Vittorio copied the best selling machines of the time like the Singer model 15 but it was not long before his Italian flair took hold and unique Necchi machines started to roll out of the ever expanding factory in Pavia. 

Necchi made many models always to the highest standards and pioneered many improvements to modern machines. Being an Italian machine naturally they had to make their sewing machines pretty to look at as well as useful. Necchi machines of the 1950 to the 1970's were the curviest of any sewing machine.  

The sumptuous Sophia Loren dripping over her new Necchi

The gold medal winning  Necchi Supernova was so far ahead of its time that it took the sewing world by storm on its release in the late 1950's. Even by today's standard it is impressive.

Necchi used the most beautiful women of the day to advertise their machines as we see here with a young Sophia Loren.

Sophia Loren 1959. With kind permission from Necchi Italy.

Later, the Necchi Mirella was so inspiring that it became one of the only sewing machine ever to be on permanent display at the Metropolitan Museum of Modern Art in New York. It represents the highest aesthetic level a sewing machine has ever achieved. 

Necchi now supply the most up to date computer machines a far cry from the simple machines of the 1920's.

Why bend over backwards when you have a Necchi?

Why bend over backwards? Necchi, the sewing machine that resolves many problems of the house and keeps order in your wardrobe. Necchi Julia Sewing machine, the artfully automatic machine that millions of women around the world want (rough translation).

This is a fabulous picture that Bill sent in of his family outside a Necchi Store. He does not know where or when the picture of Genoveffa and Vincenzo Mileto was taken so if anyone thinks they know do mail me: alexsussex@aol.com

Isaac Singer The First Capitalist



News Flash!

Both my books, Sussex Born and Bred, and Corner of the Kingdom
 are now available instantly on Kindle and iPad.


Fancy a funny read: Ena Wilf  & The One-Armed Machinist

A brilliant slice of 1940's life: Spies & Spitfires

Alex's stories are now available to keep. Click on the picture for more information.


 Skylark Country

Sir Sewalot, protector of the Sewalot Site.




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